Work Proposal Index

A. Strategic Analysis (A1. Required Hours, A2. Future Work)

B. Project Scope (B1. Project Index, B2. Project Breakdown (Hours))

C. Framework, Strategy & Goals (C1. Project Index, C2. Workload, C3. Phase One, C4. Phase Two C5. Phase Three)

D. Terms of Agreement (D1. Timeline, D2. Project Breakdown, D3. Payment Schedule)

E. Additional Details (E1. Work Agreement, E2. Workflow, E3. Goals & Objectives)

F. Conclusion (F1. Future Steps)

A. Strategic Analysis & Project

BETTER is launching ………………..

These assets (primarily video) will be used to ………..

The video shoot will take place over …….TimeFrame……. Location……... Include Asset examples.

Number of assets they will be receiving.

These digital assets will be used for acquisition channels such as Snapchat, Instagram, Facebook, Youtube/Website usage.

These digital assets include Pre Production, video production, post production, and the other creative services necessary to complete the campaign.


A1. Required hours

Per my analysis, I  believe my involvement will take [ 85 ] hours.  As such, I elect to start involvement assisting Lose It! commencing on February 2, 2019.  Additionally, I will schedule four deliverable dates on 2/13/19, 2/18/19, 2/21/19, 2/28/19 where you will receive assets in batches.

These deliverables will be:
Snapchat (10 secs), Instagram (15 secs), Facebook(15 secs), Youtube (30 secs)
9:16 (vertical), 4:3 (vertical feed) 1:1 (Square), 16:9 (widescreen)

A2. Future Work

After this campaign and evaluation of process and deliverables, I will be willing to open up future conversation for more campaigns and visual assets.

B. Project Scope

With the strategy from section A elected, I have organized the project at hand in phases beginning with the visual pre-production process and ending with deliverable video assets.  

Below is a general outline that further explains the project process.  This information is based on our phone conference assessment and proposal request.


B1. Project Index

Post Production

C. Framework, Strategy & Goals, Project Management

C1. Project Index

Post Production


C2. Workload (Hours)

pre-production = 24hrs

concept & treatment development // storyboard // casting & booking // location // rentals // travel booking //

production = 16hrs

filming // setup // directing // producing

post production = 45hrs with scheduled deliverable dates

Asset group (1) date // Asset group [2] date // Asset group (3) date// Asset group (4) date

Phase One
Pre Production, 24 hrs

summary of what we are doing in pre-production